Audi India bags 15 prestigious awards for the year 2011
Modified On Jan 25, 2012 03:56 PM By Anonymous for Audi A6 2015-2019
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Audi, the German luxury car manufacturer, has swept the various automotive awards in India and bagged 15 prestigious awards for the year 2011. After recording the highest sales volume for Audi in India to date, Audi A8L, Audi A6, Audi A7 and Audi RS5 have garnered top honours of the industry, underlining Audi’s brand essence “Vorsprung durch Technik”. Audi A8L has captured the hearts of the premium segment buyers, a fact reinforced by the car winning the Import Car of the Year by CNBC TV18 Overdrive Awards and NDTV Car & Bike Awards. Audi A8L also received the CB Luxury Sedan award at the ET Zigwheels Award and the Technology and Innovation Award at Bloomberg UTV Autocar Awards, Premium Luxury Car of the Year by Car India and Bike India Awards and CNB -AAA Best Integrated Campaign of the Year by NDTV Car & Bike Awards.
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The Audi A6 has won the hearts of motoring fraternity and customers alike. The car has received the Premium Car of the Year by CNBC TV18 Overdrive Awards, Luxury Car of the Year by Car India and Bike India Awards, the Premium Sedan of the Year by NDTV Car & Bike Awards and Auto Bild India Carwale Awards and the Luxury Saloon of the Year by Bloomberg UTV Autocar Awards. Customer recognition for Audi as the sportiest brand is reaffirmed with Audi RS5 being awarded Top Gear Magazine’s Car of the Year and NDTV‘s Car & Bike Awards 2012 Performance Car of the Year, the Audi R8 Spyder winning Cabriolet of the Year by TopGear Magazine Awards and the Audi A7 Sportback winning the Automotive Design of the Year, thus making Audi the most awarded luxury car manufacturer across diverse product categories.
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Mr. Michael Perschke, Head Audi India said, “2011 has been Audi’s most successful year in terms of sales which surpassed our expectations. The Audi A8 L, R8 Spyder, Audi A7 Sportback and the business luxury limousine - Audi A6, contributed greatly to making 2011 the strongest year in terms of sales in India. And now the awards won by these models not only impressively demonstrate their success in India but also reiterate our philosophy of thinking ahead of the curve as well as our ability to bring innovative and progressive products to India.” “Besides impressing the Awards jury, Audi in India has also attracted a wide spectrum of people. With over 430,000 fans, Audi India has the maximum number of fans on its Facebook page- highest amongst all luxury car manufacturers.
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This is also the world’ second largest fan community on Facebook within the Audi world.” added Mr. Perschke In 2011, Audi India posted a solid performance with a sale of 5511 cars, thus recording an impressive growth of 84 percent (2010: 3003 cars). The luxury carmaker’s sales figure for December 2011 stood at 394 cars, a growth of 86 percent over the same period last year (December 2010: 212 cars). In 2011 the company opened showrooms in Chennai, Delhi, Ludhiana, Surat and Indore with further developments planned in Coimbatore, Delhi West, Lucknow and Mumbai South.
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Globally, Audi delivered more than 1,193,100 cars to customers worldwide from January to November 2011, an increase of 18.8 percent over the same period in 2010, which put the company well on course to reach its sales target of 1.3 million units. Audi is the No.1 premium car brand in Europe and in China and the fastest growing luxury car brand in USA and India. While China has overtaken Germany as the single biggest market for Audi, the brand is in the process of deploying some proven strategies from China to the Indian market, on the product, network growth and brand building front.
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