Audi India strengthens national footprint; opens world-class showroom in Mumbai

The German luxury car manufacturer, Audi  has today started its brand new showroom in Mumbai. The showroom is located at New Link Road, Andheri West. This Audi Mumbai West showroom was inaugurated by Andre Konsbruck, Executive Director Region Overseas, AUDI AG, Michael Perschke, Head, Audi India and Anand Rao, Managing Director, Audi Mumbai West. The occasion was also marked with the presence of Bollywood actress Bipasha Basu who owns an Audi Q7.

The new showroom of Audi in Mumbai West is spread over a total area of 18,000 sq. ft. The showroom is based on the unique Audi Terminal concept with the honeycomb  aluminium facade on the exterior.  The display area of this showroom can  accommodate 12 Audi cars. This  showroom will  also house an Audi Shop and the Audi Exclusive Elements.  It is also worth mentioning here that  Audi Mumbai West service facility located at CST Road, Kalina, Santacruz (East), Mumbai, has been running since March 2010. It covers an area of more than 40,000 sq ft and its service facility has a capacity to service 22 cars per day.  

Audi India is also planning to extend its network in India.  In this year alone, the company opened new showrooms in Kolkata and Bengaluru. It will soon expand its national footprint to 18 locations by 2011. Till now the product line of Audi in India includes Audi A4, Audi A6, Audi A8, Audi Q5, Audi Q7, Audi TT and the super sports car Audi R8. All these Audi models are available across the country in Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai and Pune. The further developments of Audi include Coimbatore, Indore, Lucknow, Mumbai South and Surat.

Michael Perschke, Head – Audi India stated that they all are delighted to announce the opening of Audi’s  new showroom in Mumbai- the financial capital of the country. Mumbai is an important market for Audi in India. Based on Audi’s philosophy of “Vorsprung durch Technik, this showroom offers a luxurious experience that truly reflects company’s  brand values of sportiness, progressiveness and sophistication. This showroom will offer unparalleled levels of luxury and premium services to Audi’s customers.  

During the inauguration of this new showroom of Audi, Andre Konsbruck, Executive Director Region Overseas, AUDI AG was quoted saying that India is a key growth market for Audi in the region. The company has undertaken an intense growth strategy to expand its dealer network and offer an energetic product line and world-class services to its customers in India. Audi is set to strengthen its national footprint to 18 locations by the  end of 2011 to meet the fast growing demand for luxury automobiles in India. The company is  confident that its performance this year will mark the beginning of a new era for Audi in India.

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