Fiat India appoints Mr. Enrico Atanasio as Senior Vice President of Commercial Operations

Fiat India Automobiles Ltd has appointed Mr. Enrico Atanasio as the senior vice president of commercial operations. Mr. Atanasio will provide strategic leadership for all aspects of commercial operations, which include growth through product  innovation, network excellence and developing Fiat brand in alliance with the company’s mission.

Mr Atanasio comes with over 20 years experience in the automobile and non-automobile sectors with some of the most reputed companies. His successful stints include General Motors Italia, Rover Italia and Fiat Group with sales and marketing being his primary responsibility.

Mr. Rajeev Kapoor, President & CEO, Fiat India Automobiles Ltd, shared his perspective on Mr. Atanasio’s appointment saying, “Enrico’s appointment will act as an advantage for Fiat India with his understanding of automobile marketing. He has, in fact, also supported important markets projects developments such as the USA in his role as the network development manager. We intend to use his knowledge and experience to further enhance our marketing effort.”

Within Fiat, Mr. Atanasio has contributed to important operations which include UK and Greece. In fact, his immediate previous responsibility was as the CEO of Fiat Autom Hellas, the Greek operations of Fiat.