HM to Launch 'New-age' Ambassador Hatchback by Next Year

Hindustan Motors which is going through a very bad phase with rapid decline in its sales, is now planning to launch the next generation version of its iconic hatchback Ambassador, reports Business Standard. The C K Birla group owned company, Hindustan Motors will launch this ambitious project by the end of 2013-14.

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Speaking about the project, Managing Director and CEO- HM, Uttam Bose said, "We have just started the R&D (research and development) work. This hatchback version of the Ambassador will have all kinds of features and better interior, which a new-age customer looks for,"

The Car is in the designing stage as of now, and will be built on the existing Ambassador platform at its Uttarapara based facility. Bose further said that "The brand name Ambassador will be used for the car. There may or may not be a sub-brand."

Before the above mentioned hatchback, Hindustan Motors is also planning to launch the BS IV-complaint diesel version of the Ambassador, which only has BS-III emission norms-complaint diesel engine currently. "In the coming June, we will launch the BS IV-compliant diesel variant of the Ambassador. This will be a replica of the existing model Ambassador, just changing the engine,” he said.

Bose further added, “In the second quarter of the fiscal, there will be a sub-four metre version. And, by the end of the next financial year, we will come out with an absolutely new model," The company is in mood to now get back the lost ground and glorious days, so it is planning to make some fresh investments at its West Bengal based plant. HM had earlier taken up a project to give a new look to the Ambassador, for which a Pune based design company Onio Design was contacted, however things could not work out due to some technological and working capital issues.

Source: Business Standard

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