Maruti Suzuki Ritz crosses the milestone of 2 lakh

Maruti Suzuki’s Ritz car has successfully attained the 2 lakh sales mark in premium hatchback segment within a short span of 36 months of its launch. Ritz like its sibling Swift is one of the fastest models to achieve the 200,000 mark. During the fiscal it is one of the bestsellers in the premium A2 segment. The Company in FY 2011-12 sold over 64,000 units in the domestic market. Maruti Suzuki Ritz has been very popular car in Asian markets. Maruti Suzuki has so far exported over 8000 units to these markets. Some of the popular destinations include South East Asia and other neighboring countries.

 
On the achievement Mr. Shashank Srivastava, Chief GM (Marketing), Maruti Suzuki said, “We are happy that Ritz has found appreciation for itself among consumers across age groups. Launched in 2009, Ritz has indeed played a wonderful inning so far.  It is one of the finest offering in terms of technology powered by the two most successful engines 1.2 litre K-series petrol engine (first on Ritz) and DDiS 1.3 litre diesel engine providing the users with ample driving comfort. Ritz owners also, have always appreciated its driving comfort. In current context too, when market is skewed towards diesel, we expect Ritz to gain more volumes in the future as well.” Maruti Suzuki Ritz has been designed after carefully studying the premium A2 segment and the aspirations of car buyers of this segment. The contemporary styling, best in class features and European Design are contributing factors for its success especially amongst the young couples.

 
Its superior drive quality, engine performance and driving comfort secure its position as one of the best premium hatchback in the market. True to its motto, Ritz’s primary objective is to drive home in calm and comfort, thus the ergonomically designed interiors with its tall boy design is a clear winner. Ritz’s contemporary looks with best in class fuel efficiency along-with Maruti Suzuki’s reliability makes it one of the most coveted cars in its segment. Ritz is a popular choice amongst the premium hatchback category in the automobile industry with people not only loving to buy it but also follow it on Social Media. Ritz has more than 1 million fans on Facebook and was the 1st Indian Auto brand to achieve the milestone.
 
Ritz Awards and Milestones:

1.    Best Premium Compact Car in Initial Quality by India Initial Quality Study,2009
2.    Best Appealing Premium Compact Car by India Appeal Study,2009
3.    Premium Hatchback of the year 2010 by Autocar
4.    Compact Car of the year 2010 by Auto Bild
5.    Car of the year 2010 by BS Motoring
6.    India 1st Auto Brand to have more than 1 million fans on Facebook

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