Volkswagen Vento gets 4000 bookings in just 3 weeks

Volkswagen Vento has got 4000 bookings in just three weeks. A big share of the credit goes to the talking newspaper by the company. Providing a talking newspaper for Vento, company’s mass car brand was indeed a very novel idea which is proved by this triggering of bookings of the model. The company has successfully created ample buzz for the new car Volkswagen Vento in the market. The Vento talking newspaper contained audio devices in its print ads in two of the leading English newspapers.

According to the auto industry reports, auto major Volkswagen has registered  4,000 bookings for its newly launched Volkswagen Vento. The waiting period of Volkswagen Polo has extended into months and now the huge bookings of Vento will create more pressure on the company. Most probably, the waiting periods are likely to rise. The segment of Volkswagen Vento has got rivals like Hyundai, Maruti, Fiat, Honda and Ford along with some of their fine products. Volkswagen  has begun  its second shift at the Chakan facility. The company is finding it difficult to meet the rising demand.  It has been able to deliver merely 11,000 cars out of the 19,000 orders.

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The Volkswagen Vento is equipped with the diesel engine which is missing in segment leader Honda City.  The Indian customers have given their overwhelming response to this model and such a reaction was expected by the company. Volkswagen has got an excellent marketing team and that is why the company hopes for even more bookings in future.

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